The warcry of KKR, ‘Korbo Lorbo Jeetbo,’ encapsulates the core values endorsed by the gaming firm of competing with the suitable spirit, by no means giving up, and delivering profitable experiences, it stated in an announcement. With the most important cricket extravaganza across the nook, the affiliation with KKR will assist the corporate join with fans throughout the globe.

Its co-founder Saumya Singh, stated, “KKR boasts of an ideal mix of experienced and budding stars in the world of cricket, each of whom comes with a mammoth and loyal fanbase of his own, and the team will now be led by one of most promising cricketers produced by the country in the recent past. In that sense, this partnership will prove our trump card, considering the sheer number of fans and enthusiasts this lets us connect with. We’re highly excited and are looking forward to setting new milestones during the course of the next three years with team KKR.”

Venky Mysore, CEO & MD of Kolkata Knight Riders added, “We are delighted to welcome them to the KKR family as our principal sponsor. The Knight Riders brand has established itself as the leading global brand in T20 cricket and through this partnership aims to bring the magic of cricket closer to all gaming fans. KKR has created the right mix of cricket and entertainment, India’s two most loved domains, and the addition of online gaming, which has lately evolved as one of the most preferred forms of entertainment, is only going to make it bigger”.

According to the Federation of Indian Chambers of Commerce and Industry’s gaming committee, India has emerged as the biggest fantasy sports activities market on the earth with over 13 crore customers taking part in fantasy sports activities. The progress of 27% CAGR generated by the net talent gaming trade in 2020 has made it the fastest-growing phase throughout the Indian M&E sector.