Gujarat Titans and Lucknow Supergiants are newly shaped groups and will likely be enjoying IPL cricket for the primary time.

Acko began its sports activities sponsorship journey with IPL crew franchise Delhi Capitals in 2020 and later related to Mumbai Indians and Sunrisers Hyderabad as properly. With the addition of recent groups to its portfolio, within the fifteenth version of IPL, Acko is sponsoring a complete of six IPL groups.

As part of the partnership, the gamers of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Acko emblem on their headgear (helmets/caps), whereas the gamers of the opposite three groups can have the brand on their trousers. The emblem may also be seen within the stadium the place the groups are enjoying. The affiliation with the groups will likely be amplified with a marketing campaign on tv, digital and social media platforms through the event.

The firm may also create localised experiences within the six cities for bringing followers nearer to the groups they love and provides away signed merchandise of the groups by way of contests and occasions.

Commenting on the partnership, Ashish Mishra, government Vice President – Marketing, Acko, mentioned the six IPL groups will give super visibility to the model. “These six cities are additionally core markets for us. With our on-ground activations, our purpose is to convey the followers nearer to the groups…,” he mentioned, in a press release.

Raghu Iyer, CEO of Lucknow Super Giants mentioned, “We are delighted to companion with Acko for the upcoming season. We are grateful for his or her confidence in our new franchise and are optimistic that this will likely be a mutually helpful affiliation for each manufacturers.” Arvinder Singh, Chief Operating Officer (COO) Gujarat Titans, added that the cricketing league is synonymous with excellence and Acko represents that quality of India’s new-age businesses. “We believe that is the cornerstone of our partnership,” he mentioned.

Founded in 2016 by Varun Dua and Ruchi Deepak, Acko is certainly one of India’s first digital-native insurers with its complete operations provided by way of the digital platform. In a span of three years of operations, it has distributed insurance coverage insurance policies to over 70 million distinctive prospects and issued greater than 1 billion insurance coverage insurance policies, the corporate mentioned.