NEW DELHI: The opening season of the Ultimate Kho Kho, a league backed by Dabur chairman Amit Burman, will roll out on 14 August in Pune. The league could have six groups and can culminate with a title conflict on 4 September. Matches will likely be performed on the Shree Shiv Chhatrapati Sports Complex, Pune.
The six teams–Chennai Quick Guns (owned by KLO Sports), Gujarat Giants (owned by Adani Sportsline), Mumbai Khiladis (owned by Badshah & Punit Balan), Odisha Juggernauts (owned by Odisha Sports Development and Promotion Company), Rajasthan Warriors (owned by Capri Global) and Telugu Yoddhas (owned by GMR Sports)–will compete over three weeks.
Burman, in collaboration with the Kho Kho Federation of India (KKFI), arrange the league. A complete of 34 matches will likely be performed with two matches per day in Season 1, in the course of the league stage. The knockout matches will likely be performed in an thrilling playoff format which can encompass a qualifier and eliminator matches.
“We wish to thank all our six workforce homeowners and Sony Sports Network, who’ve proven their assist and religion in our imaginative and prescient as Ultimate Kho Kho. Our goal has all the time been to rework Kho Kho and produce forth the brand new avatar in entrance of the lots of India to make our nation a multi-sport nation,” said CEO Tenzing Niyogi.
About ₹200 crore has been earmarked for the league.
India’s sports media and sponsorship industry reached about ₹95 billion in FY20 but will be growing at a slower pace to reach ₹150 billion by 2024, said a report by sports-related employment agency Sporjo and FICCI. The industry had clocked a compounded annual growth rate (CAGR) of 14% till 2020.
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