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The Anatomy of Indian Sports Market

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The Anatomy of Indian Sports Market

As per a report, the sports activities market in India is over Rs 9,500 crore. While all sports activities are doing nicely within the nation, cricket, the normal powerhouse proceed to rule the roost and has grown solely stronger after the pandemic. It accounts for 88 per cent of India’s total sports activities market. Pre-pandemic, cricket’s share was 80 per cent.

At Rs 8400 crore, cricket has grown 15 % over 2019 or pre-pandemic stage whereas different sports activities have declined 38 per cent. The pandemic has hit different sports activities exhausting although.

So what includes the sports activities market in India?

Here’s a quick clarification

Sports is massive cash churner in India and cricket continues to be its greatest money cow.

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