The IPL media rights for the subsequent five-year cycle, which could fetch the BCCI over Rs 50,000 crore, has additionally attracted curiosity from worldwide broadcasters like Sky Sports UK and South Africa’s Supersport, who’ve reportedly picked up bid paperwork.
Some of the recognized names which have already picked up the ITT (invitation to tender) are Viacom-18, Zee Entertainment (allowed after withdrawing circumstances towards BCCI), Sony, Dream11, Star (present rights holder), making it an intense battle.
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While choosing up ITT doc (Invitation To Tender) doesn’t essentially imply that broadcasting giants will put in a remaining bid, however with the BCCI segregating media rights into 4 distinct packages with no composite bids allowed like final time, Sky and Supersport might bid for the ‘Rest of the World’ TV rights.
It should be talked about that there are 4 classes this time for the rights and they’re: TV Rights for Indian Sub-continent, Digital Rights, 18 video games (inaugural recreation, weekend double headers, 4 play-off video games) and Rest of the World.
The base value is marked at Rs 32,890 crore and that’s why the digital consumption and good segregation of packages will definitely take the valuation to above USD 7 billion, regardless of a noticeable viewer fatigue on account of falling TRP numbers.
Unlike the final time when Star’s composite bid of Rs 16,347 crore received them the rights, this time the very best bidder in every particular person class will probably be awarded the rights.
“Yes, Sky and Supersport have purchased bid paperwork however that’s the case with lot of firms which needs to check the bid and Rs 25 lakh isn’t a lot for them. But sure, IPL has such worth that these biggies is perhaps tempted to check the waters,” a senior BCCI official told PTI on the condition of anonymity.
The last date for buying the bid document is May 10 and the e-auction, if it happens, will take place after the IPL.
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