The co-founder and chief advertising officer of boAt, Aman Gupta grew to become a family title after showing as one of many sharks on India’s greatest enterprise actuality present, Shark Tank India. And why not? Aman Gupta may be very well-known for his wonderful sense of humour and simple to go persona. Now, whereas beginning his journey as a LinkedIn influencer, Aman revealed the advertising technique that labored probably the most for him, and why he wore the identical garments.
Taking it to his LinkedIn account, Aman knowledgeable the followers and followers that he used to at all times put on the identical T-shirt along with his firm’s brand as he had “no price range” to advertise the brand. The co-founder and CMO of boat wrote, “People who know me, know how many times I’ve worn this same boAt t-shirt across the years. Firstly, much like Steve Jobs’ strategy, “it helps save time. But more importantly, I used to wear it for branding: put a larger-than-life logo of boAt and wore it to malls/ airports, etc. It had the best ROI (Return on investment) ever, given that I had no budget to actually advertise the brand initially.”
The profitable entrepreneur added that just like many individuals, he additionally had nothing when he began, however as a younger entrepreneur it’s essential “to have an eye fixed for frugality.” He concluded by saying, “Everyone starts with nothing, so did I. It is important to have an eye for frugality” simply accessible assets with nice ROI. I like to recommend younger entrepreneurs to by no means shrink back from utilizing assets like social media platforms effectively like I used Linkedin; from discovering traders to advertising the model to company hiring for boAt Lifestyle.”
Earlier, during a conversation with Tanmay Bhat for a web show, Aman revealed that he as well as other sharks regretted wearing the same clothes on Shark Tank India. When the businessman was questioned if it was weird wearing the same clothes for a longer duration, Aman said, “We used to wear the same clothes for a few days. And it was for a reason that they could edit and mix any of these shoots. This used to be the biggest regret and biggest thing.” He added that each one the Sharks at all times used to go to the artistic director and request to vary their garments. He jokingly mentioned that additionally they used to say to the director ‘take our cash however please change our garments,” the sharks used to request the team as they all were bored of wearing the same clothes.
Shark Tank India is an adaptation of the popular American TV show Shark Tank, and it was launched in December 2021 on Sony TV.
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