NEW DELHI: Pro Panja League, an arm-wrestling league, has partnered with micro-blogging platform Koo forward of the 2022 version of the nationwide event, scheduled to kick off quickly. The app, a social platform, will allow athletes to converse and interact with followers from throughout India of their native languages, whereas bringing the extraordinary motion of the sport to the platform.
With this, arm wrestlers will be capable to amplify their attain amongst followers, construct a connection and work together with them on a real-time foundation, the corporate stated.
Parvin Dabas, co-founder of the league stated, “We have been seeking to companion with a social media platform that had the ‘desi’ contact, and thru which one may attain out to the true India. I’m glad that league athletes will be capable to attain out to lots.”
The app’s spokesperson stated India carries a wealthy sporting legacy with a number of native sports activities like kabaddi, kho-kho and panja which are tremendously widespread with folks from throughout India and ‘Bharat’. “As a platform, we celebrate everything that India has to offer. We are thrilled to be associated with the action-packed Pro Panja League – 2022, and are certain that India’s most talented arm wrestlers will be able to leverage our multi-language platform to connect with their communities in their local languages, and garner significant traction and public support during the league,” stated a press release from the spokesperson.
Through the league, which is in affiliation with the Indian Arm Wrestling Federation, actors Parvin Dabas and Preeti Jhangiani are formalising a well-liked past-time sport in India and giving a platform to panja gamers from throughout the nation, to not solely construct a reputation, however to additionally profit financially. With a long-term imaginative and prescient of making certain the recognition and industrial viability of the game, the league will comply with a franchise-based format this 12 months, together with mega matches and rating tournaments. The league goals to make the game as inclusive as doable, with a specially-abled competitors class, the assertion stated.
According to analytics agency Statista, the market dimension of the sports activities trade throughout India was over ₹16 billion in 2020. The majority of the media consumption within the sports activities trade within the nation was from the Indian Premier League. Recently nonetheless, different home leagues like Pro Kabbadi and the Indian Super League have additionally gained reputation.
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