Several Bollywood stars make their strategy to The Kapil Sharma Show to advertise their motion pictures. Taapsee Pannu, Akshay Kumar, Ayushmann Khurrana and lots of others have frequented the present through the years. While the looks on the comedy present performs an important half within the promotions of their movies, John Abraham has now mentioned that attendance on the present doesn’t assure ticket gross sales. He additionally identified that with minimal advertising and marketing, if the content material is sweet, the audiences would stroll into theatres, citing The Kashmir Files for instance.

John Abraham made the assertion whereas speaking about his upcoming launch Attack. In the film, John performs India’s first super-soldier with an in-built AI system, very similar to Iron Man’s J.A.R.V.I.S within the Marvel Cinematic Universe. Ahead of the discharge, John has been busy selling the movie by way of totally different platforms when he talked about The Kashmir Files.

“I haven’t seen the movie however I informed him (Lakshya Raj Anand, director of Attack) that the perfect instance of a movie working with out advertising and marketing proper in entrance of you has simply occurred. And one other movie that was over-marketed…” he told in an interview with the YouTube channel Tried & Refused Productions, possibly referring to Akshay Kumar’s Bachchhan Paandey. John added, “I’m telling this boy (Lakshya Raj Anand), he took me to Kapil Sharma, saying ‘I want you to be on Kapil Sharma’. I love Kapil, he’s a nice boy, but it doesn’t translate to ticket sales.” John had just lately appeared on the present.