IPL 2023-27 Media Rights, Amazon Pulls Out, race between Viacom, Sony, Star, Voot: The most anticipated duel between Jeff Bezos’ Amazon and Mukesh Ambani’s Reliance for the acquisition of the IPL 2023-27 media rights for the subsequent five-year cycle couldn’t begin as the previous celebration determined to not present up for the Technical analysis spherical held by the Board of Control for Cricket in India (BCCI) on Friday. Amazon, which was anticipated to bid aggressively for the world’s greatest cricket league’s media rights, has already backed out of the competition after buying the Invitation to Tender (ITT) doc.

If the experiences are to be believed, Amazon hasn’t revealed the precise purpose for pulling out of the bidding contest for the digital house. 

Meanwhile, Reliance-backed Viacom 18 is taken into account one of many hardest contenders for each digital and TV rights together with Star, Sony and Voot. 

“Yes, Amazon is out of the race. They didn’t join the technical bidding process today. As far as Google (YouTube) is concerned, they had picked up the bid document but didn’t submit it. As of now, 10 companies (TV and streaming) are in fray,” a senior BCCI official instructed PTI on situations of anonymity.

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IPL 2023-27 Media Rights – Four-way battle:

The BCCI has launched 4 particular packages for the IPL 2023-27 media rights (digital and TV) for the subsequent 5 years. The first bundle contains unique TV broadcasting rights within the sub-continent area whereas the second bundle can have the digital rights for the sub-continent area.

Package three will cowl 18 chosen matches of the match for digital house whereas the final bundle can have all video games (digital and TV) for the abroad audiences.

As per the BCCI, 74 matches will likely be held within the first two IPL seasons of the cycle, the quantity will likely be elevated to 84 within the subsequent two seasons and the full matches will go as much as 94 within the final season of the IPL 2023-27 cycle.

“Let’s make it clear, the Viacom 18 JV (Joint Venture), current rights holder Walt Disney (Star), Zee and Sony are the four contenders for the packages with solid footprints in both TV and digital market,” the official stated.

The bidding for the TV and digital rights of the Indian Premier League (IPL) will likely be held on Sunday and Monday, 12 & 13 June 2022. The rights will likely be legitimate for subsequent 5 years interval from 2023-2027.

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