A latest fragrance advert has left the nation in shock. Perfume model Layer Shot had lately launched two advertisements, that are joking and selling rape and gang-rape tradition. Netizens had been livid upon recognizing this advert on TV, and it sparked a nationwide outrage. Now Bollywood celebs like Farhan Akhtar, Priyanka Chopra Jonas, Richa Chadha, Swara Bhasker and Sona Mohapatra have commented on it.

Calling it ‘tasteless’, Farhan Akhtar mentioned, “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray gang rape’ innuendo ads!! Shameful.” See the tweet right here:

What extremely tasteless and twisted minds it should take to suppose up, approve and create these stinking physique spray ‘gang rape’ innuendo advertisements..!! Shameful.

— Farhan Akhtar (@FarOutAkhtar) June 4, 2022

Richa Chadha additionally slammed it and wrote, “This ad is not an accident. To make an ad, a brand goes through several layers of decision making. Creatives, script, agency, client, casting… does every everyone think rape is a joke? Revelatory!”

This advert will not be an accident. To make an advert, a model goes by means of a number of layers of resolution making. Creatives, script, company, consumer, casting… DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This model, the company that made this advert must be sued for the filth they’re serving. https://t.co/M3YjbljAYN

— RichaChadha (@RichaChadha) June 4, 2022

Priyanka Chopra commented on Richa’s tweet and known as it shameful and disgusting. She wrote, “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!”

Shameful and disgusting. How many ranges of clearances did it take for this business to be inexperienced lit. How many individuals thought this was okay? I’m so glad that it was known as out and now the ministry has taken it down. Appalling!

— PRIYANKA (@priyankachopra) June 4, 2022

Swara Bhasker known as it ‘beyond disgusting’. Mentioning the Hyderabad gang rape case, she tweeted, “A teenage girl was gang raped in Hyderabad-such incidents happen daily in India… companies like @layerr_shot choose to make TV adverts joking abt & cool-ifying’ rape & gangrape. Beyond disgusting! Not just tone deaf, also criminal! Absolutely shameful! What agency created it?”

A teenage lady was gang raped in Hyderabad-such incidents occur every day in India.. firms like @layerr_shot select to make TV adverts joking abt & ‘cool-ifying’ rape & gangrape. Beyond disgusting! Not simply tone deaf, additionally legal! Absolutely shameful! What company created it? https://t.co/8tRbDTfuez

— Swara Bhasker (@ActuallySwara) June 4, 2022

Singer Sona Mohapatra additionally reacted to the advert and mentioned, “Theme – Gang-rape. Gagging after I saw it here on my twitter timeline & wondering if giving them additional publicity is worse.”

Theme – Gang-rape. Gagging after I noticed it right here on my twitter timeline & questioning if giving them further publicity is worse. https://t.co/XrWPsQYsQ2

— Sona Mohapatra (@sonamohapatra) June 4, 2022

There was a nationwide outrage when the advert aired on TV, and on YouTube, following which the Information and Broadcasting Ministry requested social media channels to take it down. Chairperson of the Delhi Commission for Women, Swati Maliwal mentioned, “(Layer’r Shot) Deodorant advertisement blatantly promotes the rape mentality in the country. We’ve issued notice to Delhi Police that FIR must be registered & ad must be immediately taken down from all platforms.”

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