A 3-member crew of Cricket Australia (CA) is in Mumbai to check the market scenario in India and discover broadcasting partnership with Reliance Viacom Network.

The assembly is essential as Reliance Viacom is prone to launch their Sports Channel within the subsequent month. According to stories, the channel executives are assembly Cricket Australia officers to discover media rights partnership for the following cycle.

Sony Sports Network is at the moment the rights holder of Cricket Australia’s portfolio however the rights must be renegotiated subsequent yr and CA’s executives at the moment are assembly virtually each potential bidder within the Indian sports activities market.

The crew headed by Nikki Linney has been assembly the representatives of Viacom Network, Star Network, Amazon Prime in addition to Fan Code (Dream 11).

Notably, Reliance Viacom Network has grow to be very severe in regards to the sports activities broadcast enterprise in latest occasions. They have acquired rights to properties like FIFA World Cup, La Liga, Serie A, Ligue1, NBA, and Abu Dhabi T10 sequence.