The Adani group and GMR group have purchased the Gujarat and Telangana franchises of the Ultimate Kho Kho League, respectively. The conglomerates, nonetheless, didn’t disclose their funding quantities.
This is the primary skilled Kho Kho league launched by Kho Kho Federation of India and Dabur India Ltd chairman Amit Burman. The federation mentioned it’s making an attempt to advertise the indigenous recreation as an expert and aggressive sports activities. The first version of the league can be launched this yr.
Sony Pictures Networks India has signed a multi-year deal because the official broadcasting companion for the league.
The Adani and GMR teams have constructed sports activities verticals to help Indian athletes. Adani additionally owns boxing and kabaddi groups, whereas GMR is the proprietor off the Indian Premier League franchise Delhi Capitals.
The league’s chief government, Tenzing Niyogi mentioned almost ₹200 crore has been earmarked for the league. “We have all the time believed in making a wholesome mixture of staff house owners who can share the same imaginative and prescient for the expansion of non-cricketing sports activities,” mentioned Niyogi. Collaboration with company India as stakeholders is a powerful foot ahead for Ultimate Kho Kho to turn out to be a sports activities motion.
Adani Sportsline is related to different sporting leagues to advertise homegrown sports activities and construct engagement throughout the nationwide viewers, mentioned Pranav Adani, director, Adani Enterprises. “Our expertise with kabaddi and boxing leagues gave us confidence that the kho kho league will do wonders for conventional sports activities. Our choice to companion on this league is an extension of our purpose to construct a world-class ecosystem that nurtures sporting expertise, accelerates the sports activities economic system and play the function of an enabler in India’s journey to turn out to be a number one sporting nation,” he mentioned.
GMR Sports mentioned it has created grassroot stage sports activities improvement initiatives in Delhi-NCR. The Telangana staff was picked as much as faucet into the recognition of Kho Kho down south. “At GMR, our purpose is to advertise sports activities amongst youth, join with the neighborhood at massive and construct a supporting ecosystem …With a imaginative and prescient to nurture expertise on the grass root stage, it has invested in offering entry to skilled sports activities by establishing sports activities rraining academies in India,” Kiran Kumar Grandhi, company chairman, GMR Group, mentioned.