NEW DELHI: Prasar Bharati, the general public service broadcaster, on Tuesday introduced the addition of WNBA and NBA G League programming to its day by day providing on Doordarshan (DD) Sports, its free-to-air sports activities channel.
The WNBA and NBA G League programming can be added to DD Sports’ twice day by day basketball slots of morning and night. In addition to the WNBA and NBA G League, Prasar Bharati will proceed to air day by day NBA content material on DD Sports, together with Hardwood Classic video games, Marquee Matchups, NBA Finals recaps, NBA TV specials, and Jr. NBA tutorial and coaching movies.
“DD Sports has a singular place in India as the one vacation spot on tv for sports activities growth. We have been within the strategy of reinvigorating the content material of DD Sports, and the WNBA and G League provides to the number of choices within the sports activities cluster. We goal to create easy accessibility for followers in India and educate them additional about one of many world’s hottest sports activities,” stated Mayank Agarwal, director common, Doordarshan.
“Our relationship with Prasar Bharati permits us to convey the joy {of professional} basketball to hundreds of thousands of households throughout India,” said Sunny Malik, head of global content and media distribution, NBA India. “In addition to some of the most iconic games and moments from the NBA’s storied 75-year history, fans in India can now also enjoy dynamic WNBA and NBA G League programming.”
The WNBA, which tipped off its twenty sixth season in early May, is a basketball league. It has 12 groups. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a brand new course for girls’s basketball – and ladies’s sports activities general – with a concentrate on elevated participant compensation, enhancements to the participant expertise, expanded profession growth alternatives and sources particularly tailor-made to the feminine skilled athlete.