With this documentary, the sports activities administration agency stated it shines a light-weight on the ‘beautiful game’ as it’s performed within the nation. The 40-minute documentary reveals six tales from Kerala the place soccer is a lifestyle. The docu-film is now streaming worldwide on the FIFA+.

Maitanam, the Malayalam phrase which means ‘ground’ or, by extension, stadium, is an ode to Kerala’s ardour and makes an attempt to seize the Malayali ardour for the game, and likewise its ubiquity within the state, it stated.

From Thiruvananthapuram to Thrissur, the documentary covers numerous terrains, assembly monks that play barefoot, a ladies’s crew that has been making waves in abroad competitions, little women coaching below nonagenarians; and a soccer commentator whose ardour for the sport is manifested in anecdotes.

Andrew Whitelaw – commissioning editor & APAC content material lead for FIFA+ stated, “FIFA+ Originals are aimed toward thousands and thousands of sports activities followers throughout the globe. These movies throw up distinctive views on how soccer is performed throughout geographies and cultures and the place the sport instructions within the hearts of followers.”

James Rego, head of broadcast & manufacturing at RISE Worldwide stated, “We thank FIFA for extending this chance to showcase the fervour for soccer in components of India. We are humbled and privileged to carry to the world the extraordinary sway of soccer throughout the native grounds and lanes in Kerala in our documentary. We take nice pleasure in partnering with them and sit up for showcasing our manufacturing experience as we join with billions of soccer followers internationally.”

As per GroupM’s report ‘Sporting Nation in The Making’, the dimensions of the Indian sports activities business spends is estimated to have surpassed ₹9,500 crore in 2021.