Bored of scrolling by way of the identical content material, day in and day trip? Get set to be totally entertained – whether or not it’s witty humour and thought-provoking reactions, or unique music to pep your playlist and music documentaries to dive into, it’s all right here. India’s main leisure conglomerate Viacom18’s Youth, Music and English (YME) cluster has introduced two new choices. With brief and lengthy format content material ranging throughout genres, multiplatform video content material vacation spot Fully Faltoo will attraction to Gen Z and millennials. KaanPhod, an artist-first label, will function a platform to supply language-agnostic, music-centric content material throughout digital in addition to main audio streaming platforms together with YouTube.
The YME cluster over these latest years has aggressively expanded its digital footprint, giving its ubiquitous viewers wide-ranging content material to flee from the mundane. The pure evolution of Fully Faltoo – from an NFT market (https://www.fullyfaltoonft.com/) that bought 3000 digital collectibles inside just a few hours, to now a digital BFF – is a sworn statement to it. As a content material vacation spot, it would serve its viewers a wholesome dose of chuckles and laughs, by well-liked stand-up comics and writers, akin to Munawar Faruqui, Vipul Goyal, Gaurav Kapoor and Niveditha Prakasam, amongst many others.
Fully Faltoo’s Originals slate will embrace quirky reveals akin to Parodise Station, a sequence of parodies and humorous spins on track, reveals, movies, trailers and every part in between; FF Reacts, the place India’s favorite comics come collectively as a collective to react and assessment newest traits, movies, memes and extra, in all their candour; Comment Ok Please, the place a pair of comics take a dig on the feedback part of well-liked reveals; and Bad Breakups, a fictional anthology brief format sequence that includes younger {couples} going by way of awkward and embarrassing break-ups.
KaanPhod, alternatively, goals to be the primary vacation spot for artist and music discovery. Music lovers could have the liberty to plunge into all issues music – be it unique tracks of rising artists, recent sounds, unscripted reveals or documentaries on famend music personalities. Listeners can discover quite a lot of genres of not simply music but additionally content material, together with music movies, documentaries, podcasts and masterclasses. The music vacation spot won’t simply showcase traits throughout world landscapes, but additionally spotlight Indian music and its place within the cultural cloth of the nation. Live jam periods with India’s favorite artists, guitar streaming periods with veteran musicians and the newest tunes by rising indie artists, now are all only a click on away.
Speaking on the launch of Fully Faltoo, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 stated, “Given the expansion of creator universes and our strong digital presence, this can be a pure extension for us. Our multiplatform video providing Fully Faltoo can be a singular vacation spot for humorous, thought-provoking and snackable content material.”
On the launch of KaanPhod, Anshul added, “At KaanPhod, music comes first. Not only will KaanPhod give upcoming talent and new sounds a wider listenership, but also offer enthusiasts a chance to scratch beyond the surface of their favourite musical styles, genres and artists.”
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